Are you wondering what SEO stands for? Or maybe how SEO's make so much money? If you have questions like these then the SEO booklet could be a very beneficial things for you! The Acronym SEO stands for Search Engine Optimization. Individuals use search engine optimization to get more people purchasing their product they are trying to sell over the internet. Search engine optimizers make so much money because they are a niche market. The ones who are extremely good at what they do make the most money. However, for someone to just walk into the business not knowing much about it, it would be near impossible.